Are you looking for the best email marketing tools for WordPress to send email newsletters to your customers? Today, we’re talking about the 5 best email marketing tools for your WordPress site.
I will walk you through a few WordPress plugins and some independent tools to help you choose the right email marketing tools to send creative and engaging newsletters to your subscribers.
So, let’s get started!
What is Email Marketing?
Before talking about the best email marketing tools for WordPress, we will get a brief understanding of what email marketing is.
Email marketing is a digital marketing strategy that involves sending email newsletters related to your business to customers and/or visitors who have signed up for your mailing list.
Email marketing is vital for effective business development and a crucial pillar of digital marketing. Connecting and engaging with customers regularly will help them stay informed, become aware of your products and services, and ultimately build a community.
Benefits of Email Marketing
Here are some crucial benefits of email marketing that you should know!
Free or low cost
Email marketing is by far the most effective and cheapest digital marketing strategy you can use to accelerate your business growth.
Build a community
Email marketing and list building help you stay connected with your customers regularly. You can build your own brand community and exchange ideas and promote your products with your customers at any time.
High impact and engaging
Creatively built email newsletters are highly engaging and impact the readers. A catchy or contrasting phrase always catches the eyes of people. Specifically, huge discounts, limited offers, free giveaways, or big news, etc. make users want to read an email and avail themselves of the benefit.
Top 5 Email Marketing Tools for WordPress
Let’s now look at the top 5 email marketing tools that you can use for your WordPress blog or website.
Sendinblue email marketing tool for WordPress is a popular free SMTP tool used to create and send attractive and engaging to unlimited subscribers.
This mailing tool allows you to design newsletters by dragging and dropping features and customizing HTML and CSS codes directly. You also get the A/B testing feature to check if recipients are receiving your emails correctly.
You can create verification or confirmation emails, opt-ins, and more using Sendinblue. Your emails will be secure with Google’s Captcha technology integration.
#2 Benchmark Email
Benchmark is another popular email marketing tool for WordPress that you can use to send email newsletters to accelerate your business. You can send emails to up to 10 million subscribers with Benchmark Email.
This SMTP tool allows you to design newsletters using a drag-and-drop builder along with image editing options. You can get customer insights of your subscribers by viewing the number of opens and clicks for your newsletters.
You can also edit your newsletters with HTML using the customizable code editor. Send automatic emails with the RSS feed emailing option if in case you forget to shoot an email to your contacts.
#3 MailChimp for WordPress
The next tool on the list of email marketing tools for WordPress is MailChimp. MailChimp or MC4WP is a free email marketing plugin for email marketing in WordPress.
You can build and create subscription forms that are filled by users to subscribe to your mailing list. However, you cannot create or design a custom newsletter for your subscribers with this plugin but you can create a variety of submissions for users to sign-up.
The free version of this plugin allows up to 12,000 subscribers per month to sign-up to the list.
#4 HubSpot All-In-One Marketing
HubSpot’s email marketing plugin is a popular and reliable email marketing tool for WordPress websites. You can create professional and creative newsletters with its drag-and-drop editor.
You can conduct A/B testing for email marketing campaigns and get insights into your newsletters. With the free version of this plugin, you get access to HubSpot CRM, HubSpot Email, get analytics, create sign-up forms and pop-ups. You can send up to 2,000 emails per month with the free version.
Premium version costs $50 with additional access to Marketing Hub Starter.
MailPoet is another free email marketing plugin on the top email marketing tools for WordPress lists. MailPoet is specially designed for WordPress websites that you can use to send newsletters to your subscribers.
The free version allows you to send emails to up to 1,000 subscribers with the upgraded version costing from $13 to $345 depending upon the subscriber count.
You can get access to email marketing for WooCommerce, design newsletters, get detailed analytics, and support in the free version of MailPoet.
Read More: How to Build WordPress Theme Using Underscores
This guide was all about the top 5 email marketing tools for WordPress. We talked about popular plugins and independent tools to help you choose the right email marketing tools to send creative and engaging newsletters to your subscribers and accelerate your business.