What is HTML Template? Top 10 HTML Templates For Any project

Do you want to power an HTML website but don’t know how to begin? In this article, I explain what is a website template and what types/features of HTML templates you may need.

What is a website template?

It’s a pre-built website that consists of HTML pages with text content, imagery, and design elements. An HTML template basically consists of files written in HTML5, CSS3 for styles and JavaScript for UX-related functionality. For the end user, a website template is an 80%-ready website. Having chosen the matching theme, site owners just have to plug in their website content and they can go live.

Types Of HTML Templates

HTML websites and templates fall into several broad categories. Below, I name these categories and illustrate my points with real-life examples.

First of all, website design templates can also be niche or multipurpose. A niche theme covers the needs of a certain business niche, be it construction, music, marketing or cooking. The design and functionality of such themes are adapted to the business needs in a certain niche.

Source: TML for Tomorrowland

At the same time, the themes market of 2019 is ready to offer you multipurpose themes. These themes have minimal and trendy designs that can be adapted to the needs of different industries. Typically, multipurpose themes include a number of skins to match different industries and needs. At the same time, multipurpose themes include a lot of UX boosters that can be useful for different industries.

Source: Kolossal

HTML templates can be also classified depending on the number of pages they use. The majority of HTML themes are multipage. Multipage HTML templates contain 10+ pages for presenting your business and services. The typical set of website pages includes such pages as Homepage, About Us, Services, Gallery, Blog, Contacts. On top of these pages, you get several service pages such as Coming Soon, 404, Site Map, etc.

Source: HALO Official Website

On the other hand, it’s enough to have just one webpage design to call it a template. With a single page website template Bootstrap, you can create a responsive company or product landing page. Just one page will be enough to present your company, product or marketing campaign and generate leads. Every single page website template Bootstrap incorporates newsletter subscription functionality, conversion-optimized CTAs, and rich social options.

Source: OH by CurioWellness

Main Features of HTML Templates

Choosing yourself a modern HTML theme, make sure it contains the following features:

  • 100% Responsive – Get yourself a template, which is built with Bootstrap 4 grid. By doing this, you’ll ensure flawless responsiveness of your site.
  • Rich UI Kit – to save your time on customizing the theme, choose the one that comes with many UI elements and pre-built blocks. You’ll be happy to have a variety of designs for every website section handy.

Source: To The Moon Mobile

  • Cool CSS3 Animation – a good theme should be animated for higher user engagement. Choose the template that offers cool on-scroll, element and slider animation.

Source: Arcadia Custom

  • At least 2 Working Forms, such as newsletter subscription and contact.
  • Modern Image Display Elements – 2019 websites are all about imagery. Make sure that your HTML template offers many types of image grids, masonry, cobbles, and more.

Source: butchershop.co/work/

  • Website Design PSD – If you want to work with the template layouts elements in PhotoShop, you’ll need a website design PSD. Make sure that your theme includes this kind of file.
  • Valid and Clean Coding – In the case of HTML templates, you’ll be working with the code. So make sure that you get the theme that is clean and attractive not only from the outside. It should also be all shiny on the level of code. Trust only reputable template providers.

Over To You Know

If somebody asks you ‘What is a website template?’, you know what to answer. Choosing your HTML template, first form a clear vision of what kind of template, how many pages and which features you need.

Are there any vital HTML template features I haven’t listed? Tell us about them in the comments below.
To create an HTML website template hassle-free, you need a high-quality HTML template. With it, you’ll get a trendy ready-made design, which is optimized for engagement and conversion. Today, I will show you where you can download the best HTML & CSS website templates, both free and premium.

Where To Find Premium HTML Templates


This is one of the oldest and largest template marketplaces, with expert developer teams contributing to it with their best products. On TemplateMonster website, you’ll find 2500+ HTML templates of different types, both niche and multipurpose. Convenient product filtering and sorting options will help you find the optimal HTML template for your needs.

At the same time, you won’t be upset by the quality of the HTML templates in this marketplace. All TemplateMonster themes are produced by certified developers. They are responsive, feature-reach, clean-coded. Moreover, TemplateMonster HTML templates come with visual builders, website design PSDs, sound documentation and 24/7 Live Chat support.

Average Price: $75 for Single-site License or $229/year in ONE Subscription to get access to all HTML themes at once.

Novi HTML Templates

If you need a newbie-friendly theme, then 40+ HTML templates offered by the Novi Builder team will make you happy. These templates serve for the needs of different niches and feature modern, engaging layouts. All the layouts and functionality of these themes are developed with the help of Novi Builder. Novi HTML themes are built to match the latest web design standards and trends.

To get access to 40+ HTML templates by Novi team, you should get Novi subscription. Subscribe to Advanced ($49/year) or Developer ($149/once) Plan, and you’ll have all 40 premium themes available at a price of a single template.

Pricing: starting from $49/year for all templates.

Creative Tim

Creative Tim is a reputable HTML template provider that works with different code languages. On CreativeTim website, you can find HTML and dashboard website templates written using such popular coding languages and libraries as Angular, Node.js, Vue Material, React Bootstrap, etc. Moreover, you can find simpler HTML themes for many purposes, including single page website templates Bootstrap and free themes.

Pricing: Free templates available, premium templates cost $39 – 69.


Hogash is a modern and trendy web design company that offers you hand-crafted clean HTML templates. Their collection of 13 HTML & CSS website templates cannot compete with online marketplaces in abundance. However, every Hogash template has a unique feel and set of engagement triggers to it. That’s why these themes can be exactly what you need to create an amiable web presence.

Pricing: Luckily, Hogash templates are quite accessible. You can get one of them for just $17 – 30.

UI Cookies

Looking for a perfect HTML template, drop by UI Cookies. This website is a part of Envato marketplace, offering you more than 60 ready-made Bootstrap HTML templates. The themes that you’ll see there are modern, immersive and responsive. They include all the blocks and pages needed to present your business in the best light. On UI Cookies website, you’ll find both multipage and single page website templates Bootstrap.

Pricing: UI Cookies templates are freemium. You can use them free with footer credits. If you want to remove footer credits from one template, you’ll have to pay $15. To remove credits from all templates, pay $59.

Where To Find Free HTML Templates


Templated is a popular and reputed repository of HTML themes. What excited me most of all about it, all the themes here are free to download. As you browse the website, you’ll find awesome online gallery templates, corporate website templates and landing page themes. Thanks to clean and intuitive coding, these eye-candy themes are easy to customize. Moreover, Templated free themes feature split screens, smooth scrolling, content animation and creative image hover effects.

Free Templates by TemplateMonster

TemplateMonster has many free themes to offer. Their collection of free HTML & CSS website templates exceeds 150 items. Free TemplateMonster website templates have appealing niche-related designs and  include all the pages you need to present your business. Among the free templates, you can easily find website design PSD templates, which you can use to create HTML websites yourself.


If you visit HTML5 UP website, you can download 45+ gorgeous HTML templates free. Each of these free themes has been downloaded multiple times and delivers you all the functionality you need to create an appealing web presence. HTML5 UP themes feature modern and atmospheric designs, achieving immersion through animated image grids, Parallax, content animation, etc. All the free themes offered by HTML5 UP offer you fully responsive designs, which are convenient for mobile users.

Start Bootstrap

Start Bootstrap is a great resource, offering your free Bootstrap templates and themes built by Creative Tim. On this website, you’ll find 14 HTML templates that you can download free. Among them, you can access landing page and one-page templates, business, portfolio, blog, freelancer, online resume, agency, and other themes. All the Start Bootstrap themes are built with valid coding and modern website design PSD elements.

UI Cookies

As I’ve already mentioned, on UI Cookies website, you can download any theme for free. There are more than 50 great HTML templates that you can download. If you want to use the themes free, the only condition is that you don’t remove the footer watermark. The collection of the themes offered on UI Cookies website covers the needs of different businesses and professionals. The themes are additionally optimized for SEO and speed.

Top 10 HTML Designs For Any Project

In this ongoing series, I’ve been discussing what types of HTML templates exist and where to buy them. A modern HTML template should possess a set of certain features. It should be responsive and well-coded, include a rich UI kit and multiple image display types and engage users with minimalist layouts and content animation. Today, I present you 10 best 2019 website templates with source code. Any of them will be a good match for a number of web projects. Enjoy!

Intense – Multipurpose Website Template

Intense - Multipurpose Website TemplateDetails

Intense is a flagship multipurpose website template, the functionality of which is just massive. With over 500 HTML files, this template offers you 29 unique niche templates for different websites. Moreover, this theme includes 20+ Portfolio page templates, 30+ Blog variations and 10+ e-commerce web page templates. You can customize every website element using Novi Builder in visual mode. Moreover, thanks to Intense UI Kit, you get tons of extra elements within your Novi interface. To better engage users, Intense includes Revolution Slider free with 15+ unique slider animation effects.

Other features:

  • Widgetized MegaMenu;
  • Smooth Parallax Scrolling;
  • HTML5 Video Backgrounds;
  • 200+ Reusable Blocks and Elements.

SpineCare – Medical Website Template

Spinecare - Medical Website TemplateDetails

SpineCare is a clean and professional template for medical clinics, massage salons, and chiropractic professionals. The theme has a classic medicine niche design with blue color accents and lots of white negative space. The design of SpineCare is enhanced with Parallax effect, content animation on scroll and hover, etc. Thanks to different pages included, you’ll get a chance to display client testimonials, present your team, engage readers with illustrated category tiles and blog, etc. You can also display the physical location of your clinic using the pre-built Google Map.

Other features:

  • Responsive, Cross-browser Compatible;
  • Customization With Novi Builder;
  • Custom UI Blocks;
  • Extremely Flexible.

Brave – Multipurpose HTML Web Page Template

Brave Responsive Multipurpose Website Template Details

Brave is a beautiful futuristic theme created by the reputed ZEMEZ team. This template features trendy colors, shapes, dividers and imagery grids. This makes it an ideal choice for creative agencies and web design businesses. Brave theme incorporates over 150 UI blocks in total, which you can use as LEGO blocks inside Novi Builder. To customize Brave, code knowledge is not a prerequisite. You can customize theme styles, building blocks, and content with WYSIWYG. With Brave you also get 10 Header and Footer layouts, Parallax scrolling, Flexbox Grid system, etc.

Other features:

  • 24/7 Support;
  • Working Social Feeds;
  • Many E-commerce Templates;
  • MailChimp Ready.

Massive – Startup Company Website Template

Massive - StartUp Company Website TemplateDetails

Massive is a clean and new-gen HTML template for startups and creative agencies. Thanks to its extra-clean design, Massive delivers your site contents in an easy to grasp way. It engages users with micro-interactions, imagery, sliders and animated content. At the same time, Massive successfully drives user’s attention to conversion points and lead generation opportunities. To customize this eye-friendly startup template, you don’t have to be a web design expert. Thanks to Novi Builder integration, you can edit the theme and create site content within a comprehensive dashboard.

Other features:

  • Fully Responsive;
  • HTML5 Background Videos;
  • Rich Typography Options;
  • Working Contact Form.

RealEstate – Real Estate Multipurpose HTML Template

Real Estate Multipurpose HTML Template Details

RealEstate template has all you need to create a real estate broker or agency website. It comes fully equipped with a rich set of ready-made web page templates, with a total of 30+ HTML pages included in the pack. On top of this, RealEstate theme features 3 alternative Home Pages, latest fonts, cool transitions, and CSS animations, Mega Footer, and a variety of working forms. RealEstate template incorporates a convenient and easy-to-edit Property Search form. You can also enable an interactive display of your houses on the map. Last but not least, the template comes with 24/7 helpful support and a detailed user guide.

Other features:

  • 30+ HTML Pages;
  • MegaFooter;
  • Multiple Header & Footer Layouts;
  • Variety of Working Forms.

InfraDust – Industrial & Engineering Website Template

Infradust - engineering website templatesDetails

It’s hard to find a good modern theme for heavy industry and engineering. However, InfraDust theme wins hands down with its modern responsive layouts and awesome imagery integration. Built with Novi Builder, this template consists of easy-to-edit blocks, which you can easily replace with other blocks provided. InfraDust helps you winningly present website content with CSS3 animation, top slider, Parallax backgrounds, smart scrolling, etc. Novi Builder and this template come with extensive guidance, allowing you to create a website of your dreams.

Other features:

  • Fully Responsive;
  • Rich Kit of Icons;
  • Strong Social Integration;
  • Sticky Navigation.

Unit – Multipurpose Bootstrap 4 HTML Template

Unit HTML5 Template Details

Unit is among the best website templates with source code with its 8 stand-alone website designs. The skins included in this theme allow you to create event planner, scuba diving, farm, web development, marketing, and other websites. Moreover, if you use biking, car repair or fragrances one page ecommerce template, you can easily power an e-store and sell your goods. Moreover, Unit template includes a great choice of plugins and elements, such as Swiper Slider, CTAs, Pricing Tables, Subscribe Forms, etc.

Other features:

  • 24/7 Support;
  • Variety of Headers and Footers;
  • Shop Pages Included;
  • Easy To Edit Code.

Fasteria – Fast Food Responsive HTML Theme

Fasteria - Fast Food Website TemplatesDetails

Fasteria is an eye-friendly and animated HTML theme for a pizzeria, fast food restaurant or cafeteria. The design of this theme features appetizing red CTAs and convenient Category Banners, which help users navigate through your website menu. Using this theme, you can provide many details and display nutrition data for your dishes. To customize the animated Fasteria theme, you don’t have to know the code. Instead, you can customize your website faster and safer using Novi Builder.

Other features:

  • Appealing Menu Section;
  • Online Booking;
  • Special Deals Blocks;
  • Modern Image Galleries.

Future – Web Design Multipurpose HTML Template

The Future Multipurpose HTML5 Template Details

Do you want to create a cool web presence for a web design company? Then, you should choose the design on the verge of innovation and modern technologies. You don’t have to handcraft such a design with the jaw-dropping Future theme. This theme showcases stunning animated particle backgrounds, modern content animation on scroll and Parallax effect. Moreover, Future includes 7 different Home Pages for different business and personal sites, as well as a large number of other pages for next to every need of yours. In total, the theme includes 60+ HTML page templates and 400+ ready to use blocks.

Other features:

  • Stick To Top Menu;
  • Mega Footer;
  • Working Contact Form;
  • Valid Coding.

PixLab – Software Company Website Template

PixLab - Software Company Website TemplateDetails

With PixLab, you get a chance to create a modern and likable software company website. The clean interface if this template in the shades of blue creates a classic website for a web-related company. PixLab template looks cool thanks to the modern grid and mosaic layouts, content animation, icons, animated counters, and stats, etc. The theme also employs smart scrolling techniques, which let you animate content, which appears as users scroll down the page. PixLab also features an appealing 4-column Mega Footer, which boosts the usability of your site.

Other features:

  • Novi Builder Ready;
  • 6+ Extra Pages;
  • 15+ Website Elements;
  • Easy To Customize.

Sum Up

I hope that you enjoyed reviewing these HTML & CSS theme providers with me. Now, you know where to find both free and premium quality templates.
Where do you usually buy HTML templates? Share your thoughts and questions in the comments below.

Stay tuned!