The global tech industry is one of the most dynamic ecosystems where new trends and innovations emerge frequently. In a highly competitive industry such as this, one of the key facets every business must focus on is their branding. Getting the tech product out there with the right branding and positioning will give it the exposure it needs to shine.
One of the ways to achieve this is to get a great domain name. A business’s web address is its online identity, and often one of the most visible brand-touchpoints; be it a business meeting, a tech conference or a networking event.
So, for a tech business to have a .tech domain name would be a smart approach. It is one of the ways to establish your industry and to brand yourself or your business right from the very beginning.
Domain names on .tech domain extension:
- are short and meaningful (for eg: www.brilliant.tech)
- establish your industry niche (for eg: www.dronesmexico.tech)
- stand out because they beat the usual (for eg: www.breakinto.tech)
- are memorable (for eg: www.pesto.tech)
- are easily available at a reasonable price
Here are some examples of tech startups, events, and organizations that are thriving on their .tech domains:
1. Austin Evans; subscribed to by 3.7M fans on YouTube
Austin Evans needs no introduction in the gadgets and gaming world. He is one of the most sought-after tech gurus who started his channel on YouTube back in 2007 at the age of 15! Today, he has 3.7M subscribers on YouTube and over 500K followers on Twitter. In fact, he has not just one or two, but three .tech domains to cover his brand:
- www.austinevans.tech as a redirect to his YouTube channel
- www.austin-evans.tech as his official website
- www.austin.tech as a branded URL for his links, as in this video description.
Austin Evans is delivering the most cutting-edge content about gaming PCs to smartphones and everything in between on a .tech domain.
2. CES® by Consumer Technology Association
Known as the ‘Global Stage for Innovation’, CES® is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years where next-generation innovations are introduced to the marketplace.
CES® is exhibiting the future of technology on a .tech domain.
3. Aurora Innovation, Inc.; raised $620M in funding
A Palo Alto startup, Aurora works at the intersection of rigorous engineering and applied machine learning to create the most efficient and advanced mobility solutions. Aurora designs the software and hardware that will focus on powering the next revolution in transportation.
Aurora is building the future of transportation on a .TECH domain.
4. Mondial Tech, a conference focused on the future of transportation
The “MONDIAL” Paris Motor Show is the most attended car show in the world, connecting the whole automotive market with 10,000 journalists and more than one million visitors. Ben Costantini, CEO of Startup Sesame, a global network of tech events that organizes this event, says, “We choose a .tech domain name as it shows a strong focus on technology and its impact on the automotive industry.”
Mondial Tech is shaping the future of transportation and mobility on a.TECH domain.
5. Eventologist by Startup Sesame
Eventologist is a platform designed by Startup Sesame, one of the world’s largest network of tech events. Eventologist invites startups and the members of the tech community to rate some of the best tech events in the world. In exchange, they offer an exciting lucky draw that can win the participants free tickets to some of the most coveted tech events.
Eventologist is bringing the startup community and startup events together on a .tech domain.
6. Insight Tech sponsored by Intel
A publication of Intel® Internet of Things (IoT) Solutions Alliance, Insight Tech is a platform where you can find articles and white papers on the impact of IoT on human life. It focuses on industrial, retail, healthcare, smart city, automotive, surveillance, and communications sectors. You can subscribe to their newsletter which is packed with the most insightful articles on the latest in IoT.
Intel is powering IoT and embedded innovation on a .tech domain.
7. Innoviz Technologies; raised $214M in funding
Innoviz, a tech startup from Israel, is a leading provider of cutting-edge Light Detection and Ranging (LiDAR) remote sensing solutions to enable the mass commercialization of autonomous vehicles. The product, which is called InnovizPro™, offers an unrivaled angular resolution at the highest frame rate of any LiDAR solution currently on the market. The company’s automotive-grade LiDAR offering a comprehensive mass-market solution, InnovizOne™, will be available in 2019.
Innoviz is building the future of autonomous vehicles on a .tech domain.
8. Viacom Tech by Viacom Inc.
Viacom is the parent company of MTV, VH1, Nickelodeon, Paramount Pictures and many more, with over 700 million global subscribers. Viacom created www.viacom.tech as a tech-focused portal for the developer community. It is meant to propel Viacom’s belief in open source and invites the global tech community to join Viacom Open Source Software repository on Github.
Viacom is leading with open source technology on a .tech domain.
9. Brilliant; raised $21M in funding
Headquartered in San Mateo, CA, Brilliant creates technology that makes it fun and easy to interact directly with your home. Their first product, the Brilliant Control, replaces an existing light switch to give touch and voice access to lighting, music, climate and other smart home products.
Brilliant is building the future of smart homes on a .tech domain.
10. We Shape Tech; a community for diversity and inclusion in technology
We Shape Tech consists of women in tech combining more than 50 years of profound expertise in creating delightful user experiences. Based in Switzerland, We Shape Tech functions as a network for greater diversity and inclusion in technology and innovation. By creating an environment of trust, We Shape aims to empower women to unleash their full potential and transform it into actions and grow their talents to become leaders.
We Shape Tech is empowering women in technology and innovation on a .tech domain.
So, what are you waiting for? If you are working on a new project, a blog, a community or creating a new tech product, get a .tech domain now!