The retention rates of video content are indeed much higher than any other content format. This the sole reason why more and more businesses find it essential to integrate video content into their marketing and operational channels. With InVideo app and editing tools in their arsenal businesses can surge their customer engagement with enhanced ease.

Over time, advertising trends have changed. All forms of media, including videos, are continually evolving in terms of its shape and structure. The demands of modern businesses are growing too. Most companies need intros and outros for their web pages today. All kinds of social media channels thrive based on video content today. Companies often run video email marketing campaigns and other video-based programs to reach out to potential customer base and win them over. Nowadays, viewers also appreciate click-worthy videos that have a free-flowing structure, feature legible text and other graphics along with enchanting music. If you are using Windows, you can check out this list of top ten best free video editing software for windows 2017 by Invideo.

We bring you an insightful guide on how you can create click-worthy, engaging video content free of cost with the best video editing software from InVideo.

How to Create click-worthy Videos for Free using Invideo’s Best Video Editing Software?

Step I- Always Begin with a Detailed Script for the Video You Wish to Create

All videos need to be edited to perfection and having a script at hand allows businesses to stick to their goals. Depending on the purposes and script of the video, companies can leverage the best video editing software InVideo brand-focused, explanatory or even demo videos. InVideo’s video editor comes with creative editing tools that help a business come up with an end product that resonates with the ideas enlisted in the script.

Step II- Stick to Tailored Templates Featured on InVideo’s Video Editor

There is a reason why they ascribe InVideo as the best video editing software online. The fantastic video editor features more than 1200 ready-made video templates for users. Businesses can enhance the overall look of the video with innovative features like logo revealers and media first videos. On the contrary, InVideo also features a ‘Blank canvas’ template to cater to highly creative video makers.

Step III- Add Legible Text to Your Videos with InVideo’s video editor.

Sometimes, text can steer the message behind a video in better ways. Using InVideo’s video editor software helps make the text part more legible so much so that it adds to the beauty and the sensibility of the video frame. Businesses that use InVideo’s video editor benefit from uniform branding and video consistency that it creates.

Step IV- Leverage Innovative Video Editing Tools to Craft Spell-binding Videos

InVideo’s video editor comes with a range of innovative editing tools to upgrade the way the final video looks. The editor allows video-makers to do proper alignment of the text in the video to enhance the aesthetics and its frame balance. Businesses can also resize text boxes to an optimal size to make it look appealing to the common eye. Technical edits like image augmentation and visual evenness further enhance the video product.

Step V- Use InVideo’s Web Scraper to Simplify the Creative Processes

InVideo is the best video editing software because of the distinct conveniences it brings to online video editors. The unique web scraper feature of InVideo video editor helps businesses transform articles and URLs to videos. Paste the URL of a desired story or commentary on the web scraper. InVideo’s intelligent web scraper automatically checks the webpage for different kinds of data to make the life of a video editor a whole lot easier. The best video editing software of InVideo registers the essential pieces from the web page and automatically summarizes it in the form of a rough story of the ease of video editors.

Step VI- With InVideo Music You Can Add Heartful Tunes to Uplift the Mood of Your Video

The multifaceted video editor from InVideo comes with prolific music integration options. Businesses can steer social media campaigns with the help of lyrical videos to keep their audiences engaged. With InVideo’s best video editing software campaign managers can quickly design videos with fantastic background scores that match the brand sense. InVideo’s music library allows you to add delightful numbers to your video content to charm your viewers. Businesses can also add custom tracks to their videos with InVideo video editor free tools.

Step VII- Captivate Users with Innovative Motion Graphics with InVideo’s video editor.

For videos, graphics are as important an element as music, images, and animations. InVideo video editor boasts of an extensive library of over 10 million images, sound, GIFs, icons, etc. Motion graphics are expressive animations that create an illusion of motion in videos. They not only make the videos engaging but also captivate the audiences. InVideo’s vivid algorithms work to detect the mood and tone of the video and automatically sync transitions and visuals into it.

Step VIII- Add Impactful CTAs to Your Videos with InVideo’s video editor online.

Businesses can use InVideo video maker and editor to create terrific marketing content for their brand. For example, they can integrate convincing calls to action notes in your video content for marketing your business. A well placed CTA not only spikes the interest of the viewers but also works on improving the ROIs of the company concerned.


InVideo provides vivid opportunities for businesses to craft brilliant video content for free. Moreover, InVideo ensures that all your data is safe. The platform features highly secure servers and uses multiple firewalls to ensure no information is leaked. Further, all the functionalities and features of InVideo are easily accessible through the app and have a smooth learning curve.

We hope these creative steps to leverage the many features of InVideo video editor will help you up to your video marketing game a notch up above your competitors. InVideo editor is easy to use. Just download the InVideo app on your phone and start editing your videos to give them a more polished and poised final look.